Hey Everyone;
Officially today we launched our 2nd company, Indiscretions Lifestyle …. I have always had a tremendously strong pull to the entrepreneurial side of things… I think I got this gene from my Dad….lol….. I often wondered why the pull was so strong, but then I realized that the answer was right in front of me… I am an artist!…most artists I know are driven to this side.
It used to be that being an artist meant not making money (“starving artist”) except for a tiny few who hit the big time (such as Dale Chihuly).
A few months ago I read an article the really did a great job talking about the entrepreneurial artist. Briefly stated the author wrote about the artist entrepreneur, noting 3 underlying trends supporting this broader trend toward combining business and art skills:
“…While making a living as an artist continues to be difficult, 3 broad trends are combining to create new opportunities for artist entrepreneurs:
1. Consumer interest in unique, one-of-a-kind or handcrafted products is growing, broadening the market for works of art.
2. The Internet is creating new and effective methods for tech savvy artists to find an audience – and for art buyers to easily find art that interests them.
3. Technology is reducing the costs of producing many types of art, allowing artists to price at levels that attract new buyers and expand the art market. Technology also gives artist entrepreneurs the ability to create and manage small businesses with multiple revenue streams. This greatly increases the likelihood they will generate enough revenue to succeed.”
When Sieglinde and I first committed to this lifestyle we used to own several art galleries, and were literally stunned when we started dealing with artists in a business relationship for the first time. Many did not have practical business skills — and a surprising number lacked even basic organizational skills. If we wanted to reach out to a specific artist on a very creative piece for the gallery, we were usually unable to get ahold of them as they have either moved or changed their phone numbers….
But now times are changing for more and more entrepreneurial artists… I am seeing them embrace the need for business and art to be connected as one….I think this is a critical key for success when you live this lifestyle… Combining your creativity and applying sound business principles puts you in a position for success and allows for you to set yourself apart in this competitive environment….
So as we move forward with this journey, I know it has to be a blend of talent, economics and hard work that will open us up to the next level….. Looking forward to a great ride…. Come and join us… its going to be awesome!… Have a great week everyone… new work out this week!!
……….peace
………….james
Creative Director
Indiscretions Lifestyle
Below is the new company logo…
